We create campaigns that integrate tiers of marketing under a clearly defined strategy. Our clients are no longer forced to deliver mixed messages in the marketplace. Having the ability to control both the audience and message allows Baker Communications to generate immediate business, while building and enhancing the client’s brand image.
We focus on a well-defined target market, based on a client’s historical data, as well as profiling technology. We communicate to qualified consumers who have the highest statistical probability of purchasing or servicing a vehicle from our client’s dealership.
By marketing through very specific targeted channels, campaigns often reach high-quality consumers multiple times, through various mediums. Additionally, by adding traditional mediums such as TV and Radio, we successfully increase a campaign’s reach, adding frequency to the consumers in-market, while motivating out-of-market consumers with a compelling message.